The listings AI reads before it names a med spa

The spine, in order of impact

• 1. Google Business Profile

  The biggest single source of local facts, and the one Google AI Mode leans on hardest. Complete every field: categories, services with descriptions, hours including holiday hours, attributes, photos, and the questions section. Answer your own frequently asked questions there in full sentences.

• 2. Bing Places

  ChatGPT search runs on Bing, and Bing Places is the listing almost no med spa has claimed. It takes about 20 minutes. This is the highest return on effort on the entire list.

• 3. Apple Maps

  Claim the place through Apple Business Connect. It feeds Siri and Apple's own local results, and a wrong pin here sends patients to the wrong parking lot.

• 4. Yelp

  Widely cited by assistants as a source about local services, and old Yelp data is a common cause of contradictions. Fix the treatment list and the hours even if you dislike the platform.

• 5. RealSelf

  The aesthetics specific source. Provider profiles, treatment pages and patient questions here are read as subject matter evidence about aesthetics specifically, which no general directory gives you.

• 6. Allergan Alle provider locator

  The manufacturer locator for Botox and Juvederm providers. Being listed connects your clinic to the treatment names patients are actually asking about.

• 7. Galderma Aspire provider locator

  The same for Dysport, Restylane and Sculptra. Between them, Alle and Aspire are the closest thing aesthetics has to an official register of who provides what.

Work down that list in order. A clinic that gets the first three right and skips the rest is still in far better shape than one that spreads itself across 50 generic directories.

The seven details that must match everywhere

• Business name

  One exact string, the one on your signage and your site header. No city or treatment stuffed into it on one platform and not another.

• Street address

  Identical formatting, including Suite versus Ste and the presence or absence of a period. Pick one form and copy it everywhere.

• Phone number

  One primary number everywhere. If marketing gave you a call tracking number, put it on the website only and keep the real line on the listings, or you have created a contradiction on purpose.

• Website URL

  The same canonical form on every profile, with or without www, and pointing at the homepage rather than a campaign landing page that may disappear.

• Hours

  The same on every platform and on the site, updated for holidays. Contradictory hours are the fastest way to look unreliable to a model checking two sources.

• Categories

  Medical spa as the primary category, with secondary categories that reflect what you actually do. Keep the choice consistent across platforms that offer the same option.

• Treatment list

  The same treatments, described with the same words, on the site and on every profile. If a treatment is on your site it should be in your Google services list, and if you stopped offering it, remove it everywhere on the same day.

A simple way to audit yours in an hour

Open a spreadsheet with one row per platform and one column per detail. Fill it in by looking at each live listing, not from memory. Every cell that differs from your website is a defect, and you will usually find between three and ten.

Search your clinic name in quotes and look for duplicate listings, which are common after a move or a rebrand. Merge or remove the duplicates, because two profiles with different addresses are worse than one imperfect profile.

Redo this quarterly, and always the same week you change a phone number, a suite, your hours or your treatment menu.

What this is not

It is not buying links from directory sites, and it is not blasting your details to a hundred low quality aggregators. That practice is dead, and on a young domain it is actively harmful.

The list above is short on purpose. Seven places, accurate, beats seventy places, approximate, every time.