What we do
An HVAC marketing agency built for one job.
The usual offer from an HVAC marketing company is a seasonal ad push, a rebuilt site and a call tracking dashboard. None of that decides what an assistant says at nine at night when somebody types that their AC has stopped and asks who can come out. We work on the thing that does: the pages, the listings and the reviews an answer is written from.
That is a different job from HVAC SEO, and it is measured differently. Not a call count, not impressions. Ten real customer questions, run in a fresh logged-out session every 30 days, and a count of how many of them name you.
Everything we build to get there, the repair and replace pages, the emergency policy, the cost ranges, the structured data and the corrected listings, is yours to keep whether you stay or not.
Why this industry
One system install pays for the year.
Heating and cooling is bought under pressure, in a heatwave or a cold snap, by somebody who wants one name and a phone number. The company AI names gets the call. Everyone else is a second search nobody runs.
01
They ask AI first now
45% of US consumers now use ChatGPT or another AI tool to find local business recommendations, up from 6% a year earlier.
Source: BrightLocal, Local Consumer Review Survey 2026
02
The question is already being asked
My AC just died. Who is a good HVAC company in [city]? That question gets answered today, in one paragraph, with two to five names in it. There is no page two.
03
The maths is not close
One system install pays for the year. Being in the answer costs $1,000 a month.
Sources for the numbers on this page
How AI decides
What AI reads before it names an HVAC company.
Home services answers lean on map listings, review platforms and public records, because an assistant can check those without taking a website's word for it. These are the ones it reaches for.
01
Google Business Profile
Primary category, the full service list including maintenance plans, real hours and a stated emergency policy, plus the questions section seeded with what people ask when a system fails.
02
Bing Places
ChatGPT search runs on Bing. Without a Bing listing, one of the three tools we measure starts from nothing when it looks you up.
03
Yelp
Cited in local home services answers. Claim it, correct the service area and the hours, and reply to reviews plainly.
04
Angi and HomeAdvisor
The profiles exist and get read whether or not you buy leads there. Company name, address, phone and services have to match your site word for word.
05
Better Business Bureau
Reached for when the question is who is trustworthy. Claim it, answer anything on the record, and keep the details current.
06
Your state licence lookup
Where your state runs a contractor or mechanical licence register, find your entry and check it, then publish the licence number and link to the lookup so the claim is verifiable rather than asserted.
07
Nextdoor
Neighbourhood recommendation threads get quoted in local answers. Claim the business page and keep it accurate. Do not post as a resident recommending yourself.
The part most HVAC marketing misses
A truck wrap and a radio spot work on somebody who is already looking up. An AI answer is written before any of that is seen, out of your website, your listings and the words inside your reviews. No seasonal ad budget changes what it says about you.
The prompts we measure
The 10 questions your customers ask AI.
Swap [city] for yours. These are the shapes of question people put to an assistant, taken from how buyers in this industry actually ask.
At kickoff we lock these 10 for your city. They are the guarantee.
- 01My AC just died. Who is a good HVAC company in [city]?
- 02How much does a new furnace cost in [city]?
- 03Which HVAC company in [city] does emergency service tonight?
- 04How much is an AC tune up in [city]?
- 05Should I repair or replace a 15 year old air conditioner in [city]?
- 06Which HVAC company in [city] installs heat pumps?
- 07Who services [city] on weekends?
- 08Which HVAC company in [city] offers a maintenance plan?
- 09Are there rebates for a new HVAC system in [city]?
- 10Which HVAC company in [city] offers financing?
Your city
We have not published the AI snapshot for your city yet.
We have run and published city by city snapshots for med spas. For this industry we run them one market at a time, on request. Ask for the free check and we run your 10 questions through ChatGPT, Perplexity and Google AI Mode and send you the dated screenshots of who is named today.
No call required to get it. If the answer in your city is already owned, we tell you and we decline the market.
See what a published city snapshot looks like on the med spa hub, where we have published what AI answers city by city.
How it works
Free check. Agreed prompts. 90 days to the answer.
- STEP 1
Free AI visibility check
Day 0
We run 10 real customer questions for your city through ChatGPT, Perplexity and Google AI Mode and send you the screenshots: which HVAC companies are named today, and whether the answer is still open. If it is not, we tell you and you pay nothing.
- STEP 2
Kickoff: we agree the prompts
Week 1
Together we lock the 10 questions your customers actually ask, in writing. That list is the guarantee.
- STEP 3
The 90-day build
Weeks 1 to 12
AI-readable website fixes (or a rebuild if yours cannot be fixed), structured data, Google Business Profile and Bing Places overhaul, listings on the sources AI cites for your industry, 2 to 4 new answer pages a month, and a review engine.
- STEP 4
Proof
Every 30 days
We re-run the same 10 questions and send screenshots and a simple scorecard. Day 90: your HVAC company is named, or you get a full refund.
Everything for $1,000 a month. Nothing sold separately.
$1,000/ month
3-month minimum as it takes time to show results, then month to month. Cancel anytime after.
- The full monthly build and the monthly 10-prompt measurement
- Named-by-AI guarantee
- Site and content are yours to keep
- One HVAC company per city, for as long as you stay
Compare: local marketing retainers in these industries typically run $3,000 to $10,000 a month with no guarantee at all.
- 10-prompt AI visibility baseline with screenshots
- AI-readable website fixes, or a rebuild (up to 10 pages) if needed
- LocalBusiness, Service and FAQ structured data
- Google Business Profile and Bing Places overhaul
- Listings on the directories and review sites AI cites for your industry
- 2 to 4 new pages a month answering real customer questions
- Review request engine (we draft everything)
- Monthly re-run of your 10 prompts across ChatGPT, Perplexity and Google AI Mode
- Simple monthly scorecard: named in 7 of 10, up from 1
- One business per industry per city, exclusivity for as long as you stay
- Everything we build stays yours, even if you leave or take the refund
- Repair or replace, emergency service and system cost pages written for how customers ask, with your real after hours policy and your licence number stated exactly as you hold it
Guides for HVAC companies
How to get named, without hiring anyone.
Two guides written for owners. One is the master guide on getting named by ChatGPT. The other is the search version: the listings and profiles AI checks, the pages that answer real questions, and the structured data to add. Nothing in either one needs an agency.
The general library covers the rest: all guides.
How to get your HVAC company recommended by ChatGPT
The master guide. What ChatGPT reads about a heating and cooling company, and the order to fix it in.
Read the guideHVAC SEO for AI search: the listings and pages AI reads
The SEO version: which listings, which pages, which structured data, and what to measure.
Read the guide
The guarantee
Named by AI in 90 days, or every dollar back.
We lock 10 buyer questions for your services and your city in writing at kickoff. By day 90 your business has to be named in at least 5 of those 10 questions on at least 2 of the 3 tools we measure: ChatGPT in a fresh logged-out session, Perplexity, and Google AI Mode. Dated screenshots every 30 days. If we miss, you get 100% of the 3 months back and you keep the website, the pages and the listings.
Questions
What owners ask before they start.
How is this different from a normal HVAC marketing agency?
What does an HVAC marketing agency cost?
Is HVAC SEO worth it in 2026?
What exactly do you guarantee?
Our work is seasonal. Does a 3-month minimum make sense?
Do we have to publish prices?
Do you work with more than one HVAC company in a city?
What do you need from us?
See which HVAC companies AI names in your city before your competitor does.
Free 10-prompt check with screenshots, run on your services and your city. No call required to get it.
All industriesAll guidesWhat the free check includes
Questions? hi@kkvlabs.com