Named and cited by AI across the world, in under 90 days.

The site went live on 3 July 2026 with no domain history, no backlinks and no press. Seventy nine days later Google had shown it for 546 different queries, 3,690 impressions in all, and sent 39 clicks, and Google's own generative AI features report counted 159 appearances inside AI Overviews and AI Mode across 38 different pages. The pages Google's AI picked are the ones that answer a buyer's question in the first line: how much a safety plan costs (24 appearances), whether you can refuse to work when it is too hot (19), a job hazard analysis template (19) and the heat rule requirements state by state (17).

Bing moved faster than Google, which is what we now expect on a new domain. From 6 July to 19 September Bing sent 194 clicks on 4,900 impressions, a 3.97% click rate, across 469 keywords, and the daily line is still climbing. The site sits on page 1 for the buyer's own words: toolbox talks 2026 at position 4.5, toolbox talk sign in sheet at position 3.7 with a 20.9% click rate, toolbox talk topics 2026 at position 5.2, free JHA template word at position 2.

The number that matters for AI is the citation count. Bing's AI Performance report, which covers Microsoft Copilot and the partners that answer from Bing's index, ChatGPT among them, recorded 4,800 citations of the site between 6 July and 19 September, citing 6 pages per answer on average, and the daily count passed 300 for the first time on 15 September. The 32 grounding queries are the buyer's own words: toolbox topics (813 citations), toolbox talks topics (259), toolbox topics for construction (240), safety forms (143), tailgate safety topics (143) and 8 CCR 3395, the California heat rule (127). Session recordings in Microsoft Clarity show the visits arriving from chatgpt.com.

Those visits bought. The product took real paid orders inside its first 90 days, from buyers who arrived on an answer page, read the answer and bought the document the same day. There was no sales team and no follow up sequence, only pages that answer the question the buyer typed.

This one covers two countries with two regulators, so the site was built as one hub per trade and one page per document, with a separate New Zealand section that speaks that country's law. The first paid order arrived from search on the day the site went live.

In its first 79 days Google showed the site 23,000 times for more than 1,000 different queries and sent 99 clicks. The biggest single query, electrical swms, alone produced 631 impressions, with swms for electricians (305), electrical swms template (296), plumbing swms (296), carpentry swms (290) and scaffolding swms (276) behind it. Google's generative AI features report counted 539 appearances in AI Overviews and AI Mode across 93 pages, led by the high risk construction work categories page (106), the scaffolding page (51), a swms versus jsa comparison (38), the tilt up and precast page (32), the free risk matrix calculator (22) and the New Zealand page (19).

On Bing the site earned 61 clicks on 1,700 impressions, a 3.53% click rate, across 365 keywords, with page 1 positions for a WorkSafe NZ hazard register template (position 4.3), a 5 by 5 swms risk matrix (position 1.5) and the HSWA amendment act (position 8). Bing's AI Performance report recorded 656 citations by Copilot and its partners between 6 July and 19 September, with high risk work licence check (20), hazard register (18), tool box talks construction (15) and toolbox talk moving plant (14, a 34% share of every citation for that question) as the grounding queries, and Clarity shows visits arriving from chatgpt.com.

Orders kept coming from search after day one. The pattern was the same as the United States property: a tradesperson types the exact document they need, lands on the page that answers it, and buys.

The French property is the cleanest test of the method because ads were switched off on 15 July 2026 and never switched back on. Every paying customer since then found the site through Google, through Bing or through an AI answer.

In ten weeks Google showed the site 1,220 times for 90 different French queries, sent 18 clicks and counted 95 appearances in AI Overviews and AI Mode across 27 pages. The queries are exactly the ones a small employer types: duerp restaurant (132 impressions), duerp restauration (132), document unique boucherie (30), erp garage automobile (30), duerp boulanger (27). The AI appearances came from the guide for accountants (15), the garage page (11), the guides hub (9), the bakery page (8) and the page on the fine for not having the document (6).

Bing sent 24 clicks on 757 impressions, a 3.17% click rate, across 194 keywords, with page 1 positions for duerp gratuit à télécharger (position 5), duerp à partir de combien de salariés (position 4.1) and duerp institut de beauté (position 2). Bing's AI Performance report recorded 90 citations by Copilot and its partners, most of them in September, and Microsoft Clarity recordings show visits arriving from chatgpt.com.

The orders that followed came in with no ad spend behind them. It is a small market and the numbers are small. The point is the shape: a site ten weeks old, in a language we do not speak at home, cited by AI and paid by customers, on structure and answers alone.

The devotional app's website is the youngest property here and the fastest to be picked up. It went live on 18 August 2026 with structured data on every page from the first deploy, and within 30 days Google had shown it 540 times for 43 different queries, sent 24 clicks at a 4.4% click rate and placed it at an average position of 18.9.

Google's generative AI features report counted 31 appearances in AI Overviews and AI Mode in those 30 days, 16 of them for one page: a prayer for a mother going back to work after maternity leave. That page answers one long, specific question, which is the kind of question AI tools are asked and the kind of page they cite. Two more prayer pages, for the mother of a sick child and for waiting on test results, were picked up next.

Microsoft Clarity shows the visits arriving from Google, from ChatGPT and from other AI tools. Under 30 days from an empty domain to being named in AI answers, with no ads, no press and no links.