KKV Labs

Law firm marketing agency for AI search

When someone asks AI who to call about their case, it should say your firm.

We get law firms named by ChatGPT, Perplexity and Google AI Mode for the questions clients actually ask. $1,000 a month. Named by AI in 90 days or every dollar back.

See what it costs

3-month minimum as it takes time to show results, then month to month. One firm per practice area per city. Screenshots every 30 days.

AI answer simulation

Who is a good family lawyer in Tulsa for a custody case?

  1. 1.Arkansas River Family Law
  2. 2.Cherry Street Legal Group
  3. 3.Your Firm Herethis is the slot we win for you

Real answers name 2 to 4 businesses. Everyone else is invisible.

What we do

A law firm marketing agency built for one job.

Most law firm marketing agencies sell a bundle: ads, a rebuild, a blog, a monthly report. We sell one outcome. Your firm gets named inside the answer an assistant writes when somebody in your city describes their problem and asks who to call.

That is a different job from law firm SEO, and it is measured differently. Not a keyword position, not impressions. Ten real client questions, run in a fresh logged-out session every 30 days, and a count of how many of them name you.

Everything we build to get there, the practice area pages, the fee page, the structured data and the corrected directory profiles, is yours to keep whether you stay or not.

Why this industry

One retained case pays for the year, several times over.

Legal is the industry where a single answer is worth the most, and where the profiles that decide it are already public. The firms AI names get the call. The rest are never considered.

01

They ask AI first now

45% of US consumers now use ChatGPT or another AI tool to find local business recommendations, up from 6% a year earlier.

Source: BrightLocal, Local Consumer Review Survey 2026

02

The question is already being asked

Who is the best DUI lawyer in [city]? That question gets answered today, in one paragraph, with two to five names in it. There is no page two.

03

The maths is not close

One retained case pays for a year of this several times over. Being in the answer costs $1,000 a month.

Sources for the numbers on this page

How AI decides

What AI reads before it names a law firm.

An assistant cross checks a firm against public records before it will put a name in an answer. These are the ones it reaches for, in roughly the order they carry weight.

  1. 01

    Avvo

    One of the most cited legal directories. Claim the profile, fill in every practice area you want more of, and add bar admissions and years in practice.

  2. 02

    Justia

    A free, well indexed profile that assistants reach for early. The practice areas here have to match the ones on your website word for word.

  3. 03

    FindLaw

    Often the oldest record of your firm online, which means it is often the most wrong. Check the address, phone and practice areas whether you pay for placement or not.

  4. 04

    Your state bar profile

    The official record that says you are licensed and in good standing. Assistants lean on it precisely because it is official, so the firm name and address on it have to be current.

  5. 05

    Google Business Profile

    Primary category, hours, service list and the questions section, which you can seed yourself with the questions clients ask on the first call.

  6. 06

    Bing Places

    ChatGPT search runs on Bing. Twenty minutes of work, free, and almost no firm in your city has done it.

The part most legal marketing misses

Billboards and paid search buy attention at the moment of the click. An AI answer is written before the click exists, from your website, your directory profiles and your reviews. No ad budget changes what it says about you.

The prompts we measure

The 10 questions your customers ask AI.

Swap [city] for yours. These are the shapes of question people put to an assistant, taken from how buyers in this industry actually ask.

At kickoff we lock these 10 for your city. They are the guarantee.

  1. 01Who is the best DUI lawyer in [city]?
  2. 02I need a family lawyer in [city] for a custody case. Who should I call?
  3. 03How much does a divorce lawyer cost in [city]?
  4. 04Which personal injury lawyer in [city] takes cases on contingency?
  5. 05Who is a good estate planning attorney near [city]?
  6. 06Is there a law firm in [city] that offers a free consultation?
  7. 07Which [city] attorney handles employment disputes?
  8. 08Who is the best criminal defense lawyer in [city]?
  9. 09I was hurt in a car accident in [city]. Which lawyer do I talk to first?
  10. 10Which law firm in [city] has Spanish speaking staff?

Your city

We have not published the AI snapshot for your city yet.

We have run and published city by city snapshots for med spas. For this industry we run them one market at a time, on request. Ask for the free check and we run your 10 questions through ChatGPT, Perplexity and Google AI Mode and send you the dated screenshots of who is named today.

No call required to get it. If the answer in your city is already owned, we tell you and we decline the market.

See what a published city snapshot looks like on the med spa hub, where we have published what AI answers city by city.

How it works

Free check. Agreed prompts. 90 days to the answer.

  1. STEP 1

    Free AI visibility check

    Day 0

    We run 10 real client questions for your city through ChatGPT, Perplexity and Google AI Mode and send you the screenshots: which law firms are named today, and whether the answer is still open. If it is not, we tell you and you pay nothing.

  2. STEP 2

    Kickoff: we agree the prompts

    Week 1

    Together we lock the 10 questions your customers actually ask, in writing. That list is the guarantee.

  3. STEP 3

    The 90-day build

    Weeks 1 to 12

    AI-readable website fixes (or a rebuild if yours cannot be fixed), structured data, Google Business Profile and Bing Places overhaul, listings on the sources AI cites for your industry, 2 to 4 new answer pages a month, and a review engine.

  4. STEP 4

    Proof

    Every 30 days

    We re-run the same 10 questions and send screenshots and a simple scorecard. Day 90: your law firm is named, or you get a full refund.

Everything for $1,000 a month. Nothing sold separately.

$1,000/ month

3-month minimum as it takes time to show results, then month to month. Cancel anytime after.

  • The full monthly build and the monthly 10-prompt measurement
  • Named-by-AI guarantee
  • Site and content are yours to keep
  • One firm per practice area per city, for as long as you stay

Compare: local marketing retainers in these industries typically run $3,000 to $10,000 a month with no guarantee at all.

  • 10-prompt AI visibility baseline with screenshots
  • AI-readable website fixes, or a rebuild (up to 10 pages) if needed
  • LocalBusiness, Service and FAQ structured data
  • Google Business Profile and Bing Places overhaul
  • Listings on the directories and review sites AI cites for your industry
  • 2 to 4 new pages a month answering real customer questions
  • Review request engine (we draft everything)
  • Monthly re-run of your 10 prompts across ChatGPT, Perplexity and Google AI Mode
  • Simple monthly scorecard: named in 7 of 10, up from 1
  • One business per industry per city, exclusivity for as long as you stay
  • Everything we build stays yours, even if you leave or take the refund
  • Practice area and fee pages written for how clients ask, and reviewed against your state advertising rules before they go live

Guides for law firms

How to get named, without hiring anyone.

Two guides written for owners. The first is the master guide on getting named by ChatGPT. The second covers law firm SEO: the listings and pages AI reads, and the structured data to add. Nothing in either one needs an agency.

The general library covers the rest: all guides.

Also worth reading

The guarantee

Named by AI in 90 days, or every dollar back.

Read the full guarantee termsWhat the free check includes

We lock 10 buyer questions for your services and your city in writing at kickoff. By day 90 your business has to be named in at least 5 of those 10 questions on at least 2 of the 3 tools we measure: ChatGPT in a fresh logged-out session, Perplexity, and Google AI Mode. Dated screenshots every 30 days. If we miss, you get 100% of the 3 months back and you keep the website, the pages and the listings.

Questions

What owners ask before they start.

How is this different from a normal law firm marketing agency?
A traditional agency sells ads, a website and a monthly report on traffic. We sell one measurable position: your firm named inside the AI answer for 10 agreed client questions. We do not run your ads and we do not bill for impressions. If your firm is not named by day 90, you get every dollar back.
Is this the same as law firm SEO?
It overlaps and it is not the same. SEO for lawyers aims at a position in a list of links. This aims at your name inside a written answer, which rewards stated fees, clear practice area pages, verified credentials and question and answer formatting more than link building does. The site work helps your Google position as a side effect, which is why most firms end up ahead in both.
What exactly do you guarantee?
10 client questions for your practice areas and city, agreed in writing at kickoff. By day 90 your firm has to be named in at least 5 of the 10 on at least 2 of the 3 tools we measure: ChatGPT in a fresh logged-out session, Perplexity and Google AI Mode. If we miss, you get 100% of the 3 months back and keep everything we built.
Does this comply with attorney advertising rules?
Nothing we publish promises a result, calls you a specialist unless you hold the certification, or uses a testimonial that implies an outcome. Pages state your practice areas, credentials, fees and process. You tell us your state's disclaimer requirement and we put it where it belongs. If your bar requires an advertising filing, we write to that and you file.
Do you work with more than one firm in a city?
No. One firm per practice area per city. The first to sign locks it and we stop pitching that market. If a competitor signed first, we will tell you straight away rather than take the engagement.
Do we need a new website?
Usually no. Most firm sites can be made AI-readable with structured data, one page per practice area, a real fee page and speed fixes. If yours cannot be fixed, a very old builder or no mobile layout, we rebuild up to 10 pages inside the same $1,000 a month. Either way it stays yours.
What do you need from us?
About an hour at kickoff, access to your Google Business Profile and website, attorney bios and bar admission details, an attorney's sign off on new pages, and the review request kit sent to recent closed matters. We draft everything else.
What does it cost and is there a contract?
$1,000 a month with a 3-month minimum, because earning a place in AI answers takes that long and the 3 months are what back the guarantee. After that it is month to month, cancel anytime. No setup fee, no upsells, nothing sold separately.

See which firms AI names in your city before your competitor does.

Free 10-prompt check with screenshots, run on your services and your city. No call required to get it.

All industriesAll guidesWhat the free check includes

Questions? hi@kkvlabs.com