Questions people ask AI before hiring an injury lawyer

Your law firm result

From this report, answers captured September 11, 2026.

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Law firms named in the average city answer

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701

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The library

The ten, and what each one is testing.

Questions are exactly the ten already published on the law firms hub. Wording is unchanged; [city] is the market being checked. Each observed example is the answer Google AI Mode gave to that exact question for Akron, Ohio on October 2, 2026: how it opened and the place cards it showed.

The Law Firm AI Visibility Index lists who the answer named for the best personal injury lawyer, city by city.

01
Who is the best DUI lawyer in [city]?
Testing: A practice area outside personal injury
Where the answer is pulled from: Criminal defense pages naming DUI specifically.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "While there is no single absolute 'best' attorney, Akron, Ohio features a handful of highly rated criminal defense lawyers who specialize heavily in DUI/OVI defense. Because Ohio treats OVI (Operating a Vehicle Impaired) charges with strict mandatory penalties, the right lawyer for you depends on the specific details of your traffic stop, test results, and whether you are dealing with a first-time or repeat offense." It showed place cards for 4 businesses: O. Myers Law, LLC; Malek Law Firm LLC; Benson Legal Team; and DiCaudo, Pitchford & Yoder.
02
I need a family lawyer in [city] for a custody case. Who should I call?
Testing: A practice area outside personal injury
Where the answer is pulled from: Family law pages naming custody specifically.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "When dealing with a child custody case, you want an attorney who is not only a fierce advocate but also understands the immense stress you are experiencing. Based on local client feedback and strong professional reputations in the Akron, Ohio area, here are the top-rated family law attorneys to consider calling:" Its text named five: Alexander R. Folk; Erb Legal LLC; McDaniel Law Corp.; Randal Lowry & Associates; and Kenneth M. Crislip. No place cards were shown.
03
How much does a divorce lawyer cost in [city]?
Testing: Price, in a practice area outside personal injury
Where the answer is pulled from: A fee page or a stated retainer.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "The cost of a divorce lawyer in Akron, Ohio typically ranges from $175 to $325 per hour. However, the total amount you will pay depends heavily on whether your separation is contested or uncontested, as well as the complexity of your assets and custody arrangements." No place cards were shown.
04
Which personal injury lawyer in [city] takes cases on contingency?
Testing: Fee structure
Where the answer is pulled from: A stated no fee unless we win or contingency claim. 43 percent of the 685 sites counted state it, and the claim separates named firms from unnamed ones, 53 versus 39 percent.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "Virtually all personal injury lawyers in Akron, Ohio operate on a contingency fee basis, meaning they only get paid if they successfully recover money for your claim. They typically offer 100% free initial consultations and collect their legal fees as a fixed percentage of your final settlement or verdict." It showed place cards for 6 businesses: Slater & Zurz LLP; Kisling, Nestico & Redick (KNR); Elk + Elk Co., Ltd.; Obral, Silk & Pal Injury & Accident Lawyers; Sandel Law Firm; and Willis, Willis & Rizzi Co., L.P.A.
05
Who is a good estate planning attorney near [city]?
Testing: A practice area outside personal injury
Where the answer is pulled from: Estate planning or wills and trusts pages.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "Finding a good estate planning attorney depends heavily on your specific needs..." Its text named attorneys including Andrew Pfeiffer, Maria Ciccolini, Jaclyn A. Palumbo and Emily K. Davis. No place cards were shown.
06
Is there a law firm in [city] that offers a free consultation?
Testing: A specific offer
Where the answer is pulled from: The words free consultation or case review on the homepage. 82 percent of the 685 sites counted state it, and the claim separates named firms from unnamed ones, 93 versus 78 percent.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "Yes, there are several highly rated law firms in Akron, Ohio that explicitly offer free initial consultations across multiple areas of law. Free consultations are standard practice for personal injury, accident, and criminal defense cases." It showed place cards for 9 businesses: Slater & Zurz LLP; Buckeye Law Group; Perantinides & Nolan, Co. L.P.A.; Willis, Willis & Rizzi Co., L.P.A.; Mendenhall Law Group; Benson Legal Team; DiCaudo, Pitchford & Yoder; Attorney Jonathan Sinn; and McNeil Law Firm, LLC.
07
Which [city] attorney handles employment disputes?
Testing: A practice area only partly overlapping personal injury
Where the answer is pulled from: Employment law pages.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "Several attorneys and law firms in the Akron, Ohio area handle employment disputes, representing either employees, employers, or both." It showed place cards for 2 businesses: Roderick Linton Belfance LLP; and Kastner Westman & Wilkins, LLC. For employees, its text also named Linnen Co., L.P.A.; the Law Offices of S. David Worhatch; Hurm Law Firm; Warner Mendenhall; Michael L. Fortney; Dennis Thompson; and Andrea Lynn Whitaker.
08
Who is the best criminal defense lawyer in [city]?
Testing: A practice area outside personal injury
Where the answer is pulled from: Criminal defense pages.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "While there isn’t a single 'best' criminal defense lawyer for every situation, several highly rated attorneys stand out in Akron, Ohio, each bringing unique trial strengths depending on the severity of your charges." Its text named attorneys including Donald J. Malarcik, Max Hiltner, Jonathan Sinn, J. Reid Yoder, Jeff Laybourne and Joseph C. Patituce. No place cards were shown.
09
I was hurt in a car accident in [city]. Which lawyer do I talk to first?
Testing: The single most common injury type
Where the answer is pulled from: Car or auto accident work stated on the homepage. This is stated on 88 percent of the 685 sites counted, and it separates named firms from unnamed ones, 97 versus 84 percent.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "You need to speak with a personal injury lawyer who specializes in car accidents as soon as possible. In Akron, Ohio, multiple highly-rated local firms offer free, no-obligation consultations and work on a contingency fee basis..." It showed place cards for 5 businesses: Willis, Willis & Rizzi; Kisling, Nestico & Redick (KNR); Elk & Elk Co., Ltd; Linnen Co., L.P.A.; and David A. Looney Co. LPA.
10
Which law firm in [city] has Spanish speaking staff?
Testing: Language access
Where the answer is pulled from: Bilingual or Spanish language stated on the homepage. 20 percent of the 685 sites counted state it, and it separates named firms from unnamed ones, 23 versus 19 percent.
Observed example: Asked in Akron, Ohio on October 2, 2026. The answer opened: "Several law firms and legal organizations in Akron, Ohio have fluent Spanish-speaking staff or dedicated bilingual attorneys to assist clients without needing outside translators:" Its text named Mills-Martinez Law, LLC; Summit Legal Defenders; Roetzel & Andress; the International Institute of Akron; and Community Legal Aid Services. No place cards were shown.

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The pattern

Why one name is luck.

There is no empty city in this market. Google AI Mode named at least three personal injury firms in every single one of the 60 cities checked, a median of 5 per city. For a personal injury firm the risk is not that the AI has no answer yet. It is that the AI already has five other names in the answer, and the job is displacement, not discovery.

Being listed in a directory is worth close to nothing; being singled out for one kind of case is worth a great deal. Avvo appears on 16 percent of named firms' sites and 14 percent of the rest, Justia on 7 percent of both, and FindLaw actually runs backwards, 5 versus 8. But truck accident work stated in writing separates named from unnamed 93 to 73, wrongful death 93 to 75, motorcycle 90 to 68, dog bite 68 to 44. A firm can carry every directory badge in the category and still lose the dog bite question to a smaller firm that simply wrote a dog bite page.

The ten questions asked in one city show it. In Akron, Ohio on October 2, 2026, none of the six firms on the cards for the contingency question was among the names given for DUI, custody, estate planning, criminal defense or Spanish speaking staff. Each of those answers named its own set of lawyers, because each is answered from a different practice page. One name, in one practice area, in one city, is never the whole picture, which is the same reason the guarantee runs against 5 questions instead of one.

What we do for law firms

Cite this report

KKV Labs (2026). 10 questions people ask AI before hiring an injury lawyer, September 2026 edition. KKV Labs LLC. https://www.kkvlabs.com/research/what-clients-ask-ai-injury-lawyers

GitHub: dataset and crawl code. Licence: CC BY 4.0.

Sources

Every percentage and every observed example on this page traces to one of these files.

The Law Firm AI Visibility Index, September 2026 (all percentages, counts and headline findings)
The 10 legal client questions published on our law firms page (the exact questions)
Google AI Mode answers to the ten questions on this page, asked word for word on October 2, 2026 (every observed example)

GitHub: dataset and crawl code. Licence: CC BY 4.0.

Questions

What people ask about this data.

Where does this data come from?

From our own screening, run the same way for every report. We ask Google AI Mode best personal injury lawyer in [city] in each city from a fresh logged out session, then we open the firms it names, one by one, and read their homepages. The Law Firm AI Visibility Index has crawled 875 sites and read 709 of them (685 counted after a relevance check), across 60 cities, with 297 firms named. Nothing is bought, licensed or estimated.

Can I cite these numbers?

Yes, free of charge. Name KKV Labs as the source and link to the report page so your reader can see the date and the method.

Is a firm named in the answer better than one that is not?

No, and we do not say that anywhere. The lists are a dated snapshot of what one AI answer said on one day. They are not rankings, not endorsements, and not a judgement about any firm's work.

Where do the observed examples come from?

We asked each of the ten questions, word for word, in Google AI Mode on October 2, 2026, logged out, with the town set to Akron, Ohio. Each example quotes how that answer opened and lists the place cards it showed. It is one answer in one town on one day, not a ranking and not legal advice.