Version 1.2, 23 October 2026. Last updated 23 October 2026. These terms are between KKV Labs LLC, a Delaware limited liability company, 131 Continental Dr, Suite 305, Newark, DE 19713, hi@kkvlabs.com ("we", "us"), and the business that subscribes ("you"). You accept them by ticking the box at checkout and paying. They are short on purpose. If anything is unclear, email us before you subscribe.
1. The plan in one paragraph
You pay $499 a month for one practice location, with a 3-month minimum term, then month to month. We work to get that location recommended when people ask ChatGPT and Google AI Mode the 5 Questions we agree with you (Exhibit A). Every 2 weeks we send you the 5 Questions on both tools with dated screenshots. If neither tool recommends you for at least 3 of the 5 Questions by Day 90, you choose: every dollar back, or we keep working free of charge until one does (section 5).
2. What we do
2.1 For your location we: fix your website so AI tools can read it (or build a simple site, see 2.3); add structured data about your practice, dentists and services; update your Google Business Profile, Bing Places and Apple Business Connect; correct and add your listings on the sites AI cites for dentists; write new pages answering real patient questions; set up a review request routine using your own tools; draft replies to your reviews; and measure the 5 Questions every 2 weeks.
2.2 We decide the order and method of the work. We follow the rules of Google, Microsoft, OpenAI, Perplexity, Apple and Yelp. We never write, buy or reward reviews.
2.3 If you have no website, or yours cannot be fixed, we build a simple website of up to 6 pages (home, services as needed, about, contact, questions) at no extra charge while you subscribe. You register and pay for the domain in your name. We host it for free while you subscribe. If you leave, we hand you the files and help move them within 10 business days, or keep hosting it for $29 a month if you ask. A larger or custom site is quoted separately and only built with your written yes.
2.4 One practice per city: while you subscribe, we do not take on another general or cosmetic dentist within your city.
3. Price and payment
3.1 $499 a month per location, charged monthly in advance by card through Stripe, starting the day you subscribe. Prices exclude any sales tax that applies to you.
3.2 We never spend money on your behalf (ads, paid listings, photography) without your written yes.
3.3 If a payment fails and is not fixed within 7 days, work pauses. Paused days do not count toward Day 90.
4. Minimum term and cancelling
4.1 The plan has a minimum term of 3 months, starting the day you subscribe. Most of the work happens in the first month (website, Google profile, listings and the pages AI reads), and AI tools take time to pick it up and start recommending you. Three months is what it takes to show results. If you cancel during the minimum term, the cancellation takes effect at the end of the 3 months, and the remaining monthly payments are still charged.
4.2 After the minimum term the plan continues month to month, and you can cancel anytime by emailing hi@kkvlabs.com or from the link in your Stripe receipt. Your plan runs to the end of the month you paid for, and you are not charged again. We do not refund a part month, except under section 5.
4.3 We may end the plan with 30 days notice, or immediately if you break these terms and do not fix it within 14 days of our email.
4.4 When the plan ends, everything on your domain and your profiles stays yours. Within 10 business days we hand back administrator access, remove ourselves from your accounts and delete your login details. Our templates, tools and question libraries stay ours.
5. The guarantee: recommended, or every dollar back
5.1 The promise. On Day 90 we run the Day 90 check in Exhibit A. The guarantee is met if your practice is recommended (one of the first 3 businesses named, as defined in Exhibit A) for at least 3 of the 5 Questions on Google AI Mode or on ChatGPT. Either tool counts.
5.2 If it is not met, you choose. Within 10 days of the Day 90 results, tell us by email which you want:
(a) Every dollar back. We refund every monthly fee you paid up to Day 90 ($1,497 for three months) within 15 days. You keep everything we built. Or
(b) We keep working free of charge until you are recommended. No monthly fee is charged while we work. We repeat the Day 90 check every 2 weeks and send you the results. The free period ends on the first check that meets the guarantee. From then, the plan continues at $499 a month only if you choose to continue; otherwise it ends there and you pay nothing more. You can stop the free work at any time.
If you do not choose within 10 days, we go with (b). Choosing (b) ends the right to the refund in (a).
5.3 Day 0 is the first business day all the access in Exhibit B works. Day 90 is 90 days after Day 0. If access is not complete within 14 days of subscribing, we start anyway with what we have, but the guarantee does not apply.
5.4 The guarantee applies only if you stayed subscribed and paid on time through Day 90, kept the access in Exhibit B in place, asked customers for reviews as set out in Exhibit B, answered our approval requests within 5 business days (silence after a reminder counts as approval), and did not let anyone else edit the website, profiles or listings we manage without telling us. If one of these fails, we tell you by email at the time, and the work continues without the guarantee.
5.5 It does not apply if the result is caused by: a change to your practice's name, address, phone, owner or main services; a suspension of your Google profile or another listing for reasons outside our work; a website or domain outage you control; both AI tools stopping or changing local answers for every business in your market (we will show you); or action by a licensing board or regulator.
5.6 What it is not. It is a promise about being recommended in the answers to the 5 Questions on Google AI Mode or ChatGPT, measured as in Exhibit A. It is not a promise of first place, a number of patients, revenue, reviews, Google search rankings, or results for any other question or any other AI tool. AI answers change from day to day; Exhibit A exists so we both look at the same thing. Section 5.2 is your only remedy if the guarantee is not met.
6. What we need from you
You give us the access and the help in Exhibit B, mainly one 15-minute access call and your team asking patients for reviews. You are responsible for the accuracy of what you give us: services, prices, dentists and credentials, licences, photos and the consent to use them. We publish what you approve. Please tell us within 3 business days when hours, address, phone, dentists or services change. Access is always granted by invitation; never send us a password.
7. Dental rules and patient privacy
7.1 We are a marketing company. We do not give legal, clinical or regulatory advice. Following your state dental board's advertising rules is your responsibility. We will not write "best" claims about your practice or promise treatment results, and we may decline to publish a claim we think breaks a rule.
7.2 We do not want, receive or store patient health information, and you must not send it. Review requests go from your own systems to your own patients. Our review replies never confirm that a reviewer is a patient or mention treatment.
8. Ownership and confidentiality
8.1 Pages, images and text on your domain and profiles are yours once paid for. We may say that we work with you, without patient information, unless you tell us not to, and we may publish anonymised results that do not name you.
8.2 Each of us keeps the other's non-public information confidential, including your access, business figures and customer lists, and our methods and question libraries.
9. Liability
9.1 We will do the work with reasonable skill and care. Apart from that and the guarantee, the service is provided as is, with no other promise of results.
9.2 Neither of us is liable for indirect or consequential losses, or for lost profits or revenue. Our total liability is limited to the fees you paid us in the 3 months before the claim, and any guarantee refund counts toward that limit.
9.3 You are responsible for claims arising from the information, images, claims or consents you gave us, and from your services. We are responsible for claims that our own original work copies someone else's copyright or trademark.
10. General
These terms, with the exhibits, are the whole agreement and replace any earlier proposal or conversation. We may update them with 30 days notice by email; the version you accepted applies until then, and you can cancel before a change takes effect. Delaware law applies. We will first try to settle any dispute by talking for 30 days, then by binding arbitration in Delaware under American Arbitration Association rules, each side paying its own costs. No class actions. Notices go by email to the address on your Stripe account and to hi@kkvlabs.com.
Exhibit A: the 5 Questions, the 2 AI tools and how we measure
The 5 Questions are the five we agree with you on the kickoff call and confirm by email. They always include your city. Until you confirm, we use the five shown on your welcome page.
The 2 AI tools are Google AI Mode and ChatGPT (search on). We track and report both. For the guarantee, either one counts: being recommended on Google AI Mode or on ChatGPT meets it. If one of them is discontinued or stops naming local businesses, the other one counts on its own and we tell you by email.
Bonus tools. The same work usually also gets you named in other AI tools, such as Perplexity, Claude, DuckDuckGo and Bing or Microsoft Copilot. Think of these as a bonus. We do not promise them, we do not measure them for the guarantee, and they do not count toward it.
Recommended means top 3. AI tools often list several businesses and change the order from one search to the next. So you count as recommended for a Question when your practice is one of the first 3 businesses named in the answer. Which of the 3 places you hold does not matter. Being named 4th or lower is reported to you, but does not count as recommended.
How we count the order. Businesses are counted in the order they first appear in the answer: the business cards or list at the top if the answer shows one, otherwise the written answer. A business named twice, or with two locations, counts once. Ads, sponsored results and websites shown only as source links do not count as businesses.
Which location counts. Your practice counts when the answer names it under any of its names, or clearly refers to it. If the answer clearly points only to another location of yours, it does not count for the location on this plan.
Every 2 weeks we ask each Question once on each AI tool, in a fresh logged-out private window, from a United States location or with the location set to your city where the tool allows it, and send you dated screenshots showing where you appear in each answer.
The Day 90 check. On Day 90 we ask each of the 5 Questions 3 times on each of the 2 AI tools, each time in a fresh, logged-out private window, with the location set to your city where the tool allows it. A Question counts as recommended if you are in the top 3 in at least one of the 3 searches, on either tool. We save a dated screenshot of every answer and send you the results within 2 business days.
When an answer names no businesses. If a search gives no list of businesses (for example only links), we search again, up to 3 more times. If the tool still names no businesses for that Question, we tell you and that Question is replaced by one we agree with you by email.
If you disagree with a result, we run that Question together on a video call within 5 business days, using the same method, and that result stands.
Exhibit B: access and help
Access, by invitation, within 7 days: your website editor (WordPress, Wix, Squarespace or similar) as administrator; your Google Business Profile as manager; Bing Places; Apple Business Connect; Google Search Console and Google Analytics (or permission for us to create them); and your domain host only if we need to change settings or build your site.
Help, about an hour a week: turn on review requests in the system you already use, or the tool we recommend, and ask every patient after their visit; send a review request to at least 10 recent patients in month 1; add "AI assistant (ChatGPT, Google AI, Siri)" to your "how did you hear about us" question; answer our approval requests within 5 business days; send 5 to 10 photos a month; and tell us when details change.