The library
The ten, and what each one is testing.
[city] is the market being checked. The wording never changes between cities or between months, which is what makes two checks comparable.
The AI Visibility Index reports what the first of these ten answered in 198 cities.
- 01
best med spa in [city]
Testing: Pick me a clinic
The plainest question in the category, and the one an answer engine replies to with a short list of names. If a clinic is in one answer only, this is usually the one.
- 02
where to get Botox in [city]
Testing: Treatment plus place
Names a treatment and a city in the same breath. The answer tends to favour clinics with a page dedicated to that single treatment rather than one services page listing everything.
- 03
how much does Botox cost in [city]
Testing: Price
A price question is answered from pages that actually publish a price or a range. Clinics that hide pricing behind a consultation form are usually left out of the answer even when they are named elsewhere.
- 04
best place for lip filler in [city]
Testing: Treatment plus judgement
Asks for a recommendation on one specific treatment. It rewards depth on a page about that treatment: what it is, who it suits, aftercare, and what it costs.
- 05
laser hair removal in [city] reviews
Testing: Reviews
The word reviews pulls the answer toward review platforms and aggregators rather than the clinic's own site. Where the clinic is listed and how recent its reviews are decides this one.
- 06
med spa near me [city]
Testing: Proximity
Near me questions lean on map and profile data: Google Business Profile, Bing Places, Apple Maps. A clinic with an inconsistent address across those tends to drop out here first.
- 07
is there a good med spa in [city] for first-time Botox
Testing: Reassurance
A nervous first-time buyer. The answer favours clinics with plain language content that answers the worry, not the ones with the glossiest photography.
- 08
best microneedling or Morpheus8 in [city]
Testing: Device and brand
Names a branded device. Answer engines match on the exact device name, so a clinic that owns the machine but never writes the brand name on the site is invisible for it.
- 09
medical weight loss clinic in [city]
Testing: Adjacent service
A different buyer arriving at the same clinic. Many med spas offer this and never give it a page, which hands the answer to a clinic that did.
- 10
top rated aesthetics clinic in [city]
Testing: Category synonym
Says aesthetics clinic rather than med spa. It tests whether the clinic is understood by the category words patients use, not only by the one on its own signage.
Run it yourself
How to use this in ten minutes.
- 01Open ChatGPT, Perplexity and Google AI Mode in a fresh logged-out window. Logged in, you get answers shaped by your own history, and your clinic will look better placed than it is.
- 02Swap your city into all ten questions and ask them one at a time. Screenshot each answer with the date visible.
- 03Count the answers your clinic is named in, out of thirty. That number is your baseline, and it is the only one worth comparing against next month.
- 04For each question you lose, read who won it and open their page. The reason is almost always visible: they published the price, the device name, or the treatment page you do not have.
Questions
What people ask about this data.
Where does this data come from?
Can I cite these numbers?
Is a clinic named in the answer better than one that is not?
How often is this updated?
Why only med spas?
Or we can run all ten for your city.
We run these 10 questions for your service and your city through ChatGPT, Perplexity and Google AI Mode and send you the dated screenshots: who is named today, and whether the answer is still open. No call required.