The 10 questions patients ask AI before choosing a plastic surgeon.

1. 01

   Who is the best plastic surgeon for a facelift in [city]?

   Testing: One procedure

   Where the answer is pulled from: A facelift page. 86% of the 114 homepages name facelifts: 89% of the sites AI named and 84% of the rest.

   Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "For a surgical facelift in Bend, Oregon, Dr. I. Nick Vial and Dr. Michael E. Villano stand out as the top-rated specialists with distinct focus areas. If you are looking for general aesthetic rejuvenation or specific non-surgical options, there are also highly recommended alternatives right in town." It showed place cards for 4 businesses: I. Nick Vial, MD | Plastic Surgery; VillanoMD - Facial Plastic Surgery; Bend Plastic Surgery; and Northwest Cosmetic Surgery: Dr. Amanda K. Nelson MD FACS.

2. 02

   How much does a tummy tuck cost in [city]?

   Testing: Price

   Where the answer is pulled from: Cost content on the site. 18% put cost content on the homepage: 24% of the sites AI named and 14% of the rest. A price of any kind is on 13%, and that runs backwards: 11% of the sites AI named and 14% of the rest.

   Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "In Bend, Oregon, a standard tummy tuck (abdominoplasty) typically costs between $10,000 and $15,000 total." It pointed to Bend Plastic Surgery's published price for a related procedure. No place cards were shown.

3. 03

   Which board certified plastic surgeon in [city] does breast augmentation?

   Testing: Credentials and one procedure

   Where the answer is pulled from: Board certification and a breast page. 84% say board certified, and it runs backwards: 74% of the sites AI named and 89% of the rest. 27% name the American Board of Plastic Surgery. 82% name breast augmentation.

   Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "Several board-certified plastic surgeons in Bend, Oregon perform breast augmentation. Choosing a surgeon certified by the American Board of Plastic Surgery (ABPS) ensures they have undergone rigorous, specific training in plastic and reconstructive surgery." Its shortlist began with Dr. Emily A. Borsting (Borsting MD Plastic Surgery), Dr. Nick Vial (invMD Plastic Surgery) and Dr. Amanda K. Nelson (Northwest Cosmetic Surgery). No place cards were shown.

4. 04

   Who is the best rhinoplasty surgeon near [city]?

   Testing: One procedure

   Where the answer is pulled from: A rhinoplasty page. 62% name rhinoplasty: 68% of the sites AI named and 59% of the rest.

   Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "While 'the best' surgeon depends highly on your unique goals and anatomy, Bend has a few highly regarded options for nasal reshaping. Dr. Michael Villano stands out as the primary specialist exclusively dedicated to facial procedures, while Dr. I. Nick Vial and Dr. Jourdan Carboy are top-tier general plastic surgeons who are highly reviewed for rhinoplasty outcomes." It showed place cards for 3 businesses: VillanoMD - Facial Plastic Surgery; I. Nick Vial, MD | Plastic Surgery; and Alpenaura Plastic Surgery & Wellness.

5. 05

   Which [city] plastic surgeon offers financing?

   Testing: Paying over time

   Where the answer is pulled from: Financing stated, and a page for it. 60% offer financing: 74% of the sites AI named and 53% of the rest. 39% link a financing page: 53% of the sites AI named and 32% of the rest.

   Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "Several board-certified plastic surgeons and facial specialists in Bend, Oregon offer healthcare financing plans..." It showed place cards for 4 businesses: Bend Plastic Surgery, invMD Plastic Surgery, Villano MD and Alpenaura Plastic Surgery & Wellness.

6. 06

   Is there a female plastic surgeon in [city]?

   Testing: Who the surgeon is

   Where the answer is pulled from: A surgeon page that says it. Only 6% state a female surgeon on the homepage: 0% of the sites AI named and 9% of the rest. The answer still put four practices on cards.

   Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "Yes, there are several highly rated female plastic surgeons in Bend, Oregon, giving you great options depending on whether you are looking for general cosmetic surgery, body contouring, or specialized facial procedures." It showed place cards for 4 businesses: Emily Borsting MD Plastic Surgery, Northwest Cosmetic Surgery, Alpenaura Plastic Surgery & Wellness and Evergreen Oculofacial Plastic Surgery.

7. 07

   Who performs mommy makeover surgery in [city]?

   Testing: A combined procedure

   Where the answer is pulled from: A mommy makeover page. 68% name it: 71% of the sites AI named and 66% of the rest.

   Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "Several board-certified plastic surgeons perform mommy makeover surgery in Bend, Oregon. Because a mommy makeover is a highly customized combination of procedures..." It named Dr. Emily Borsting, Dr. I. Nick Vial (invMD Plastic Surgery), Bend Plastic Surgery and Dr. Amanda K. Nelson (Northwest Cosmetic Surgery). No place cards were shown.

8. 08

   How long is recovery after liposuction, and who does it in [city]?

   Testing: Recovery, then a name

   Where the answer is pulled from: Recovery written on the site. 29% carry recovery information on the homepage, and the groups are level: 29% of the sites AI named and 29% of the rest. 87% name liposuction.

   Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "Recovery after liposuction typically takes 1 to 2 weeks for active downtime, though the complete internal healing and final contour shaping process can span 3 to 6 months." It showed place cards for 5 businesses: I. Nick Vial, MD | Plastic Surgery; Emily Borsting MD Plastic Surgery; Bend Plastic Surgery; Northwest Cosmetic Surgery; and Alpenaura Plastic Surgery & Wellness.

9. 09

   Which plastic surgeon in [city] has the best reviews for eyelid surgery?

   Testing: Reviews for one procedure

   Where the answer is pulled from: Reviews you can see. 82% name eyelid surgery. A review count shows on 27% of homepages: 34% of the sites AI named and 24% of the rest. A star rating shows on 19%: 29% of the sites AI named and 14% of the rest.

   Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "For eyelid surgery (blepharoplasty) in Bend, Oregon, the practice with the most specialized, perfect reviews is Evergreen Oculofacial Plastic Surgery, boasting a 5.0/5 star rating. Because oculofacial plastic surgeons specialize exclusively in the delicate structures around the eyes, they are highly sought after for this specific procedure." It showed place cards for 5 businesses: Evergreen Oculofacial Plastic Surgery; Emily Borsting MD Plastic Surgery; I. Nick Vial, MD | Plastic Surgery; VillanoMD - Facial Plastic Surgery; and Infocus Eye Care.

10. 10

    Do plastic surgeons in [city] offer virtual consultations?

    Testing: A first step from home

    Where the answer is pulled from: A virtual consultation offer, and a page for it. 22% offer one: 26% of the sites AI named and 20% of the rest. 15% link a page for it.

    Observed example: Asked in Bend, Oregon on October 4, 2026. The answer opened: "Yes, several plastic surgeons and aesthetic practices in Bend, Oregon offer virtual consultations, providing a convenient way for patients to explore cosmetic or reconstructive procedures from home. While availability varies by individual clinic policy, remote evaluations are widely used across Central Oregon for initial surgical candidacy screening, reviewing goals, and providing provisional cost estimates." It showed place cards for 4 businesses: Alpenaura Plastic Surgery & Wellness; Emily Borsting MD Plastic Surgery; I. Nick Vial, MD; and Bend Plastic Surgery.

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