By industry
The two everyone needs, and the one that differs.
Share is the percent of captured answers citing at least one link of that type. An answer can cite more than one type, so a row does not sum to 100. The other columns are the top 3 named source types beyond Google profile, the business's own site, Yelp and the unclassified "other directory" catch-all bucket.
| Industry | Answers | Own site | Google profile | Yelp | Other named sources |
|---|---|---|---|---|---|
| Med spas | 21 | 95.2% | 100% | 42.9% | Facebook 19%, Reddit 4.8% |
| Roofers | 20 | 100% | 95% | 35% | Angi 35%, Reddit 20%, Facebook 5% |
| Dentists | 20 | 80% | 90% | 40% | Zocdoc 20% |
| HVAC companies | 21 | 90.5% | 100% | 42.9% | Facebook 4.8%, Local/national news 4.8%, Reddit 4.8% |
| Chiropractors | 20 | 70% | 100% | 55% | Healthgrades 35%, Zocdoc 35%, Facebook 5% |
| Law firms | 21 | 81% | 95.2% | 28.6% | Justia 61.9%, Super Lawyers 57.1%, Best Lawyers 4.8% |
Source: KKV Labs, Google AI Mode answers captured 15 Sep 2026, 123 answers across 6 industries.
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Overall
The top 15 domains, across every industry.
Counted across all 123 answers in every industry. google.com/maps leads by a wide margin, because a local pack answer almost always links at least one business's Google Business Profile.
- 01google.com/maps119 of 123
- 02yelp.com40 of 123
- 03justia.com13 of 123
- 04m.yelp.com11 of 123
- 05zocdoc.com11 of 123
- 06superlawyers.com9 of 123
- 07facebook.com8 of 123
- 08thumbtack.com7 of 123
- 09healthgrades.com7 of 123
- 10reddit.com6 of 123
- 11angi.com6 of 123
- 12thejoint.com5 of 123
- 13nakedmd.com3 of 123
- 14attorneys.superlawyers.com3 of 123
- 15dashboard.boulevard.io2 of 123
What it means
Get the two universal ones right first.
Every industry in this sample needs the same two things: a business site an AI Mode answer can actually link to, and a Google Business Profile the answer can point at from the local pack. Miss either one and the answer has one fewer citation to hand a reader, regardless of trade.
The directory that matters beyond those two is not the same directory for everyone. Law firms live and die by Justia and Super Lawyers, the two named sources with the highest reach in this entire dataset. Dentists and chiropractors share Zocdoc and Healthgrades, the booking-and-review platforms patients actually use to pick a provider. Roofers see Angi and Thumbtack, the trades platforms homeowners already use to find a contractor. Reddit shows up in every single industry's citations, at a small but non-zero share, which says an AI answer is willing to cite an unmoderated forum thread over having nothing else to point to.
None of this is a ranking signal you can buy. It is a map of where the answer already looks. A business that is missing from its industry's one or two named directories is not invisible to AI, but it is relying entirely on its own site and its Google profile to carry the whole citation, in a market where the named directory is doing real work for its competitors.
Method
How to check our work.
Citation
Use any figure on this page. We ask for one thing: name the source and link to this page, so a reader can see the date and the method.
- The capture
- 123 answers, one query per city, "best <industry singular> in <City, State>," asked in Google AI Mode from the account owner's own Chrome (the in-app browser throttled on a prior attempt), one query every 10 to 30 seconds. Every industry reached 20 or 21 cities. Capture date 15 Sep 2026 for every city in this run.
- Separating the answer from Google's own page chrome
- AI Mode's page always carries a fixed set of Google utility links (sign out, search personalization, Travel and Finance shortcuts, Policies, Support articles, the map scaffolding) regardless of the query. These were excluded by an explicit allowlist of Google host and path prefixes, not by where the link sits on the page, because the collection step kept only a deduped set of link tokens, not their position in the DOM. google.com/maps and maps.google.com/maps were deliberately kept out of that exclusion list and counted as citations, since a Maps link points at a specific business named in the answer, not at page chrome.
- Domain classification
- Every surviving link token's host is matched against a fixed list of directory and community domains (Yelp, Avvo, Justia, FindLaw, Healthgrades, Zocdoc, Angi, HomeAdvisor, BBB, Reddit, Facebook, Instagram, Nextdoor, YouTube, Super Lawyers, Best Lawyers), a small news-domain list, or the business's own domain, matched against the business names Google itself named for that city. Anything left over is bucketed as an unclassified other directory or site.
- Sample size, read this before you quote a row
- 20 to 21 cities per industry is a moderate, directional sample. Treat every percentage as plus or minus roughly one answer's worth of noise, about 5 points at n=20. A domain counted once in a 20-city sample can look larger or smaller than its true share in a bigger run; the counts, not just the percentages, are printed in every table on this page so a reader can judge the base for themselves.
- What we are not claiming
- This page does not say a citation is a ranking factor, or that a business missing from a directory is invisible to AI. It says which domains one set of AI Mode answers actually pointed to, on one day, across six industries.
Cite this report
KKV Labs (2026). Where AI gets its answers about local businesses, September 2026 edition. KKV Labs LLC. https://www.kkvlabs.com/research/where-ai-gets-its-answers-local-businesses-2026
Dataset DOI: https://doi.org/10.5281/zenodo.22765584 (all versions: https://doi.org/10.5281/zenodo.22765583)
GitHub: dataset and crawl code. Licence: CC BY 4.0.
Data
123 AI Mode answers across 6 industries, crawled 15 Sep 2026, 20 to 21 cities per industry. Columns: industry, city, sourceType, domain, sharePct.
Licence: CC BY 4.0. Browse the dataset on GitHub GitHub folder DOI 10.5281/zenodo.22765584
Questions
What people ask about this data.
Where does this data come from?
Does citing a directory help a business get named by AI?
Why does the directory that matters change by industry?
Can I cite these numbers?
Read next
Where this study fits in.
This study asks where the answers come from. The roll up counts the same answers by industry and city, the named versus unnamed study asks what the cited sites carry that the rest do not, and the method page says how all three were run.
Next step
We check whether your own site and your Google Business Profile are both easy for an AI answer to cite, and which directory the rest of your industry already leans on.
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We run the 10 questions your customers ask ChatGPT, Perplexity and Google AI Mode in your city and show you who gets named today. Then we fix the pages, listings and answers that decide it.
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