KKV Labs

Plumbing marketing agency for AI search

When the water is still running and they ask AI who to call, it should say your company.

A plumbing marketing agency usually sells ads and shared leads. We sell one position: your company named inside the answer an assistant writes when somebody nearby needs a plumber right now. We measure it in ChatGPT, Perplexity and Google AI Mode, on 10 questions agreed with you. $1,000 a month, named by AI in 90 days or every dollar back.

See what it costs

3-month minimum as it takes time to show results, then month to month. One plumbing company per city. Screenshots every 30 days.

AI answer simulation

I need an emergency plumber in Spokane right now. Who should I call?

  1. 1.Riverfront Plumbing
  2. 2.Ponderosa Pipe and Drain
  3. 3.Your Company Herethis is the slot we win for you

Real answers name 2 to 4 businesses. Everyone else is invisible.

What we do

A plumbing marketing agency built for one job.

The usual offer from a plumbing marketing agency is paid search, a landing page and a cost per call. None of that decides what an assistant says when somebody with water on the floor types the situation into it and asks who to ring. We work on the thing that does: the pages, the listings and the reviews an answer is written from.

That is a different job from plumbing SEO, and it is measured differently. Not a call count, not impressions. Ten real customer questions, run in a fresh logged-out session every 30 days, and a count of how many of them name you.

Everything we build to get there, the emergency page, the job pages, the call out fee and price ranges, the structured data and the corrected listings, is yours to keep whether you stay or not.

Why this industry

In an emergency there is no comparison shopping.

Being the answer is the whole job. Somebody standing in water does not open five tabs and weigh options. They take the first name they are given and they call it.

01

They ask AI first now

45% of US consumers now use ChatGPT or another AI tool to find local business recommendations, up from 6% a year earlier.

Source: BrightLocal, Local Consumer Review Survey 2026

02

The question is already being asked

I need an emergency plumber in [city] right now. Who should I call? That question gets answered today, in one paragraph, with two to five names in it. There is no page two.

03

The maths is not close

In an emergency there is no comparison shopping. Being the answer is the job. Being in the answer costs $1,000 a month.

Sources for the numbers on this page

How AI decides

What AI reads before it names a plumber.

Home services answers lean on map listings, review platforms and public records, because those can be checked without trusting a website. These are the ones an assistant reaches for.

  1. 01

    Google Business Profile

    Primary category, the job list, real hours with the after hours policy stated, service area, and the questions section seeded with what people ask when something is leaking.

  2. 02

    Bing Places

    ChatGPT search runs on Bing. It is free, it takes twenty minutes, and almost no plumbing company in your city has claimed it.

  3. 03

    Yelp

    Cited in local home services answers, especially urgent ones. Claim it, correct the hours and the service area, and keep the replies short and calm.

  4. 04

    Angi and HomeAdvisor

    The profiles are read whether or not you buy leads there. Name, address, phone and job list have to match your website exactly.

  5. 05

    Better Business Bureau

    Reached for on who is trustworthy questions. Claim it, answer anything on the record, and keep the address current.

  6. 06

    Your state licence lookup

    Where your state runs a plumbing licence register, find your entry and check it, then publish the licence number and link to the lookup so an assistant can verify it rather than take your word for it.

  7. 07

    Nextdoor

    Emergency recommendations get asked for and answered there, and those threads get quoted. Claim the business page and keep it accurate. Do not post as a resident recommending yourself.

The part most plumbing marketing misses

A fridge magnet works if the customer kept it. An AI answer is written in the moment, out of your website, your listings and the words inside your reviews, for somebody who has never heard of you. No ad budget changes what it says.

The prompts we measure

The 10 questions your customers ask AI.

Swap [city] for yours. These are the shapes of question people put to an assistant, taken from how buyers in this industry actually ask.

At kickoff we lock these 10 for your city. They are the guarantee.

  1. 01I need an emergency plumber in [city] right now. Who should I call?
  2. 02How much does it cost to unclog a drain in [city]?
  3. 03Which plumber in [city] is open on Sunday?
  4. 04My water heater is leaking. Who in [city] can replace it today?
  5. 05How much does a water heater replacement cost in [city]?
  6. 06Which plumber in [city] does sewer line repair?
  7. 07Does any plumber in [city] charge no call out fee?
  8. 08Who does repiping in [city]?
  9. 09Which plumber near [city] handles gas line work?
  10. 10Who can find a hidden water leak in [city]?

Your city

We have not published the AI snapshot for your city yet.

We have run and published city by city snapshots for med spas. For this industry we run them one market at a time, on request. Ask for the free check and we run your 10 questions through ChatGPT, Perplexity and Google AI Mode and send you the dated screenshots of who is named today.

No call required to get it. If the answer in your city is already owned, we tell you and we decline the market.

See what a published city snapshot looks like on the med spa hub, where we have published what AI answers city by city.

How it works

Free check. Agreed prompts. 90 days to the answer.

  1. STEP 1

    Free AI visibility check

    Day 0

    We run 10 real customer questions for your city through ChatGPT, Perplexity and Google AI Mode and send you the screenshots: which plumbers are named today, and whether the answer is still open. If it is not, we tell you and you pay nothing.

  2. STEP 2

    Kickoff: we agree the prompts

    Week 1

    Together we lock the 10 questions your customers actually ask, in writing. That list is the guarantee.

  3. STEP 3

    The 90-day build

    Weeks 1 to 12

    AI-readable website fixes (or a rebuild if yours cannot be fixed), structured data, Google Business Profile and Bing Places overhaul, listings on the sources AI cites for your industry, 2 to 4 new answer pages a month, and a review engine.

  4. STEP 4

    Proof

    Every 30 days

    We re-run the same 10 questions and send screenshots and a simple scorecard. Day 90: your plumbing company is named, or you get a full refund.

Everything for $1,000 a month. Nothing sold separately.

$1,000/ month

3-month minimum as it takes time to show results, then month to month. Cancel anytime after.

  • The full monthly build and the monthly 10-prompt measurement
  • Named-by-AI guarantee
  • Site and content are yours to keep
  • One plumbing company per city, for as long as you stay

Compare: local marketing retainers in these industries typically run $3,000 to $10,000 a month with no guarantee at all.

  • 10-prompt AI visibility baseline with screenshots
  • AI-readable website fixes, or a rebuild (up to 10 pages) if needed
  • LocalBusiness, Service and FAQ structured data
  • Google Business Profile and Bing Places overhaul
  • Listings on the directories and review sites AI cites for your industry
  • 2 to 4 new pages a month answering real customer questions
  • Review request engine (we draft everything)
  • Monthly re-run of your 10 prompts across ChatGPT, Perplexity and Google AI Mode
  • Simple monthly scorecard: named in 7 of 10, up from 1
  • One business per industry per city, exclusivity for as long as you stay
  • Everything we build stays yours, even if you leave or take the refund
  • Emergency, job and pricing pages written for how customers ask, with your real after hours policy, call out fee and licence number stated exactly as you hold them

Guides for plumbers

How to get named, without hiring anyone.

Two guides written for owners. One is the master guide on getting named by ChatGPT. The other is the search version: the listings and profiles AI checks, the pages that answer real questions, and the structured data to add. Nothing in either one needs an agency.

The general library covers the rest: all guides.

Also worth reading

The guarantee

Named by AI in 90 days, or every dollar back.

Read the full guarantee termsWhat the free check includes

We lock 10 buyer questions for your services and your city in writing at kickoff. By day 90 your business has to be named in at least 5 of those 10 questions on at least 2 of the 3 tools we measure: ChatGPT in a fresh logged-out session, Perplexity, and Google AI Mode. Dated screenshots every 30 days. If we miss, you get 100% of the 3 months back and you keep the website, the pages and the listings.

Questions

What owners ask before they start.

How is this different from a normal plumbing marketing agency?
A traditional agency sells paid search and shared leads, and reports a cost per call. We sell one measurable position: your company named inside the AI answer for 10 agreed customer questions. If it is not named by day 90, you get every dollar back.
What does a plumbing marketing agency cost?
Plumbing retainers commonly run several thousand dollars a month, usually with an ad budget and a per lead fee on top. We charge $1,000 a month with a 3-month minimum as it takes time to show results, then month to month. No setup fee, no ad spend, no lead fees, nothing sold separately.
Is plumbing SEO worth it in 2026?
Yes, and the target has moved. Plumbing SEO aims at a link and a map pack slot, and a growing share of customers never see either because an assistant answered them in a paragraph first. The work overlaps: a real emergency policy, stated call out fees, a page per job and fresh reviews help both. We aim it at the written answer and measure whether you get named.
What exactly do you guarantee?
10 customer questions for your services and city, agreed in writing at kickoff. By day 90 your company has to be named in at least 5 of the 10 on at least 2 of the 3 tools we measure: ChatGPT in a fresh logged-out session, Perplexity and Google AI Mode. If we miss, you get 100% of the 3 months back and keep everything we built.
Most of our work is emergencies. Does this reach those people?
It is the best fit on this site. Emergency questions are the ones people put to an assistant in full sentences, at night, with no patience for a results page. Answering them on a page, with your real after hours policy and a response time you can keep, is what puts you in the reply.
Do we have to publish prices?
Ranges, and the call out fee. Whether there is a fee, whether it comes off the job, and roughly what common work runs. An assistant cannot ring you for a quote, so a page that says call for pricing gives it nothing to repeat and it repeats the company down the road instead.
Do you work with more than one plumber in a city?
No. One plumbing company per city. The first to sign locks it and we stop pitching that market. If a competitor signed first, we tell you straight away rather than take the engagement.
What do you need from us?
About an hour at kickoff, access to your Google Business Profile and website, your licence and insurance details as you hold them, your service area, your call out fee and price ranges, your real after hours policy, and the review kit sent to recent jobs.

See which plumbers AI names in your city before your competitor does.

Free 10-prompt check with screenshots, run on your services and your city. No call required to get it.

All industriesAll guidesWhat the free check includes

Questions? hi@kkvlabs.com