Report 20

The 10 questions business owners ask AI before hiring an IT company.

Published by KKV Labs LLC. First published 28 Oct 2026, last updated 28 Oct 2026.

The words stay the same in every city, so a check today and one in 90 days line up. For the MSP index we asked Google AI Mode for the best managed IT company in 50 cities on October 28, 2026.

See exactly who AI recommends in your city today, and whether you are on the list.
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Short answer

An owner looking for IT help does not ask just one thing. They ask about price, about security, about backups, about Microsoft 365 and about their own industry. Each answer can come from a different page, so an IT company can be named for one question and left out of the next.

Our reading shows how uneven those pages are. Of the 3,898 managed IT homepages we counted on October 28, 2026, 70% say cybersecurity. Only 12% show a price of any kind, and 41% name medical or dental clients.

That is why our guarantee is written against 5 agreed questions, not one. Being named once, for the best managed IT company, is a start. Being recommended for 3 of the 5 is something you can check, and check again.

Your managed IT company result

From this report, answers captured October 28, 2026.

49 of 50

Cities where the answer is still open

No single managed IT company owns the AI answer there yet

4.5

Managed IT companies named in the average city answer

Everyone the answer leaves out is invisible to that buyer

799

Managed IT companies screened

Websites read by machine across 50 US cities

How our AI SEO services get managed IT companies named, and the price

The library

The ten, and what each one is testing.

These are the ten questions printed on our managed IT page, word for word. [city] is the city being checked. 2 of them were asked word for word in Google AI Mode during our city run, and each of those shows how the answer opened in Tulsa, OK and which companies it named.

The MSP AI Visibility Index lists who the answer named for the best managed IT company, city by city.

  1. 01

    best managed IT services company in [city]

    Testing: The general question

    Where the answer is pulled from: A page that says the company does managed IT. 87% of the 3,898 homepages we counted say it: 97% of the sites AI named and 86% of the rest. 61% link a managed IT page.

    Observed example: Asked in Tulsa, OK on October 28, 2026. The answer opened: "When choosing a Managed IT Services Provider (MSP) in Tulsa, OK, the 'best' option depends heavily on your company's size, compliance mandates (like HIPAA or SOC 2), and specific software needs." It named 3 companies: Corporate Technologies, ArcLight Group and Combined Technology.

  2. 02

    IT support for small business in [city]

    Testing: Support for a small office

    Where the answer is pulled from: Help desk wording and a way for clients to get help. 48% say help desk, and 16% link a remote support download or session: 11% of the sites AI named and 16% of the rest.

    Observed example: Asked in Tulsa, OK on October 28, 2026. The answer opened: "Top Curated IT Support Providers in Tulsa" It named 4 companies: NSN Management, Total Secure Technology, CorpTech and Standley Systems.

  3. 03

    cybersecurity services for small business in [city]

    Testing: Security

    Where the answer is pulled from: A page that names cybersecurity. 70% say it and 50% link a cybersecurity page: 76% of the sites AI named and 49% of the rest.

  4. 04

    How much do managed IT services cost per user in [city]?

    Testing: Price

    Where the answer is pulled from: A page that prints a number. Only 12% of homepages show a price or link a price page: 13% of the sites AI named and 12% of the rest. 19% say they charge a flat or fixed monthly fee.

  5. 05

    Which IT company in [city] offers 24/7 help desk support?

    Testing: Hours and response

    Where the answer is pulled from: Words like 24/7 and a stated response time. 48% say 24/7 support and 24% state a response time: 41% of the sites AI named and 24% of the rest.

  6. 06

    Which IT company in [city] works with medical and dental offices?

    Testing: One kind of client

    Where the answer is pulled from: A page for the industry. 41% name medical or dental clients, and 23% link an industries served page: 37% of the sites AI named and 23% of the rest.

  7. 07

    Who can help my business pass a HIPAA or CMMC audit in [city]?

    Testing: Compliance

    Where the answer is pulled from: A page that names the rules. 54% name compliance work such as HIPAA, CMMC or PCI, and 12% name CMMC: 32% of the sites AI named and 11% of the rest.

  8. 08

    Which IT company in [city] does backup and disaster recovery?

    Testing: Backups

    Where the answer is pulled from: Backup or disaster recovery named on the page. 72% do: 79% of the sites AI named and 72% of the rest.

  9. 09

    Who sets up and supports Microsoft 365 for small businesses in [city]?

    Testing: One product

    Where the answer is pulled from: Microsoft 365 named as a service. 38% name it: 56% of the sites AI named and 37% of the rest. 12% say the company is a Microsoft partner.

  10. 10

    Is there a co-managed IT provider in [city] for our in-house IT person?

    Testing: Working alongside in-house IT

    Where the answer is pulled from: The words co-managed IT. Only 21% say them: 42% of the sites AI named and 20% of the rest.

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The pattern

Why one name is luck.

There is room in the answer. Across 50 cities, Google AI Mode named 2 managed IT companies at the fewest and 4.5 on average. So the answer reads more than one company, and the question decides which.

Here is how two common claims sit on each side. Years in business is stated on 45% of named sites and 39% of the rest. A Microsoft partner claim is 21% against 11%.

Pages that answer one question can read differently. An industries page is linked on 37% of named sites against 23% of the rest, a case studies page 28% against 12%, and a blog 80% against 61%. This is a count from one day, not proof that one thing causes the other.

What we do for managed IT companies

Cite this report

KKV Labs (2026). The 10 questions business owners ask AI before hiring an IT company, October 2026 edition. KKV Labs LLC. https://www.kkvlabs.com/research/what-business-owners-ask-ai-it-support

GitHub: dataset and crawl code. Licence: CC BY 4.0.

Sources

Every percentage and every observed example on this page traces to one of these files.

  • Our Google AI Mode run across 50 cities, October 28, 2026 (names per city, and every observed example)
  • Our reading of 3,898 managed IT homepages, October 28, 2026 (every share on this page, and the split between sites AI named and the rest)
  • The 10 buyer questions published on our managed IT page (the exact questions)

GitHub: dataset and crawl code. Licence: CC BY 4.0.

Questions

What people ask about this data.

Where do these numbers come from?
From two of our own runs. On October 28, 2026, we asked Google AI Mode for the best managed IT services company in 50 US cities and kept the names it gave. We then read 3,898 managed IT homepages by machine, of 4,473 on our list. Every share on this page is counted from those files. None of it is bought.
Can I quote these numbers?
Yes, for free. Name KKV Labs as the source and link to this page, so your reader can see the dates and how we counted.
Does being named mean an IT company does better work?
No. A list of names is what one AI answer said on one day. It is not a ranking, and it says nothing about the quality of anyone's work.
Where do the observed examples come from?
From our city run. Where a question on this page was asked word for word in Google AI Mode, logged out, we quote how the answer opened in Tulsa, OK and list the companies it named. It is one answer in one city on one day, so the same question in your city can name others.

Your managed IT company result

From this report, answers captured October 28, 2026.

49 of 50

Cities where the answer is still open

No single managed IT company owns the AI answer there yet

4.5

Managed IT companies named in the average city answer

Everyone the answer leaves out is invisible to that buyer

799

Managed IT companies screened

Websites read by machine across 50 US cities

Next step

Get your IT company recommended by AI in 90 days.

We run the questions your customers ask ChatGPT and Google AI Mode in your city and show you who gets recommended today. Then we fix the pages, listings and answers that decide it.

$999 a month, 3-month minimum, then month to month. If AI is not recommending you for 3 of your 5 questions by day 90, you get every dollar back.

Book a free AI strategy call

One business per industry per city. Founder led. Dated proof every 2 weeks.