KKV Labs

CPA marketing for AI search

When a business owner asks AI who should do their taxes, it should say your firm.

Most CPA marketing sells a newsletter, a rebuilt site and a seasonal ad push. We sell one position: your firm named inside the answer an assistant writes when somebody nearby asks who handles small business taxes. We measure it in ChatGPT, Perplexity and Google AI Mode, on 10 questions agreed with you. $1,000 a month, named by AI in 90 days or every dollar back.

See what it costs

3-month minimum as it takes time to show results, then month to month. One firm per city. Screenshots every 30 days.

AI answer simulation

Who is a good CPA for small business taxes in Chattanooga?

  1. 1.Lookout Valley CPA Group
  2. 2.Riverbend Tax Advisors
  3. 3.Your Firm Herethis is the slot we win for you

Real answers name 2 to 4 businesses. Everyone else is invisible.

What we do

CPA marketing built for one job.

Most accounting firm marketing is a website refresh, a client newsletter and a burst of ads in February. None of that decides what an assistant says when a business owner describes their situation and asks who nearby can handle it. We work on the thing that does: the pages, the professional records and the reviews an answer is written from.

That is a different job from SEO for accountants, and it is measured differently. Not a keyword position, not impressions. Ten real client questions, run in a fresh logged-out session every 30 days, and a count of how many of them name you.

Everything we build to get there, the service pages, the fees page, the industries served page, the structured data and the corrected directory records, is yours to keep whether you stay or not.

Why this industry

One retained business client can out-earn the year, every year.

Accounting is the rare local service that renews by default. The firm AI names when somebody incorporates or outgrows their bookkeeper gets a client who stays. The rest never get asked.

01

They ask AI first now

45% of US consumers now use ChatGPT or another AI tool to find local business recommendations, up from 6% a year earlier.

Source: BrightLocal, Local Consumer Review Survey 2026

02

The question is already being asked

Who is a good CPA for small business taxes in [city]? That question gets answered today, in one paragraph, with two to five names in it. There is no page two.

03

The maths is not close

One retained business client can out-earn the year, every year. Being in the answer costs $1,000 a month.

Sources for the numbers on this page

How AI decides

What AI reads before it names an accounting firm.

Credential is the underlying question here, so an assistant reaches for the records that can confirm one. There are fewer of them than in healthcare, which makes each one count for more.

  1. 01

    Google Business Profile

    Primary category, the service list written the way clients ask for it, real hours including your busy season hours, and the questions section seeded with what people ask on the first call.

  2. 02

    Bing Places

    ChatGPT search runs on Bing. Free, quick, and almost no firm in your city has claimed it.

  3. 03

    Your state CPA society directory

    The professional record that says the credential is real and current. Check the firm name, address and the licensed individuals on it, because it is often years out of date.

  4. 04

    IRS Directory of Federal Tax Return Preparers

    A federal record of preparers with credentials and filing rights. It is public, it is checkable, and an assistant treats it as authoritative. Make sure the listing matches your current firm and address.

  5. 05

    Yelp

    Still cited in local professional services answers. Claim it, fix the hours, and keep the replies short and professional.

The part most CPA marketing misses

Referrals still bring most of the work, and they always will. But the person who has just registered an LLC and knows nobody to ask is typing the question into an assistant instead, and that answer is written from your pages, your professional records and your reviews.

The prompts we measure

The 10 questions your customers ask AI.

Swap [city] for yours. These are the shapes of question people put to an assistant, taken from how buyers in this industry actually ask.

At kickoff we lock these 10 for your city. They are the guarantee.

  1. 01Who is a good CPA for small business taxes in [city]?
  2. 02How much does a CPA charge for a small business tax return in [city]?
  3. 03Do I need a CPA or a bookkeeper in [city]?
  4. 04Which accountant in [city] handles S corp returns?
  5. 05Who can help with back taxes and IRS notices in [city]?
  6. 06Which firm in [city] does payroll for a small business?
  7. 07Who does bookkeeping for contractors in [city]?
  8. 08I just started an LLC in [city]. Which accountant should I talk to?
  9. 09Which CPA in [city] works with real estate investors?
  10. 10Is there an accountant in [city] taking new clients before the deadline?

Your city

We have not published the AI snapshot for your city yet.

We have run and published city by city snapshots for med spas. For this industry we run them one market at a time, on request. Ask for the free check and we run your 10 questions through ChatGPT, Perplexity and Google AI Mode and send you the dated screenshots of who is named today.

No call required to get it. If the answer in your city is already owned, we tell you and we decline the market.

See what a published city snapshot looks like on the med spa hub, where we have published what AI answers city by city.

How it works

Free check. Agreed prompts. 90 days to the answer.

  1. STEP 1

    Free AI visibility check

    Day 0

    We run 10 real client questions for your city through ChatGPT, Perplexity and Google AI Mode and send you the screenshots: which accountants and CPAs are named today, and whether the answer is still open. If it is not, we tell you and you pay nothing.

  2. STEP 2

    Kickoff: we agree the prompts

    Week 1

    Together we lock the 10 questions your customers actually ask, in writing. That list is the guarantee.

  3. STEP 3

    The 90-day build

    Weeks 1 to 12

    AI-readable website fixes (or a rebuild if yours cannot be fixed), structured data, Google Business Profile and Bing Places overhaul, listings on the sources AI cites for your industry, 2 to 4 new answer pages a month, and a review engine.

  4. STEP 4

    Proof

    Every 30 days

    We re-run the same 10 questions and send screenshots and a simple scorecard. Day 90: your accounting firm is named, or you get a full refund.

Everything for $1,000 a month. Nothing sold separately.

$1,000/ month

3-month minimum as it takes time to show results, then month to month. Cancel anytime after.

  • The full monthly build and the monthly 10-prompt measurement
  • Named-by-AI guarantee
  • Site and content are yours to keep
  • One accounting firm per city, for as long as you stay

Compare: local marketing retainers in these industries typically run $3,000 to $10,000 a month with no guarantee at all.

  • 10-prompt AI visibility baseline with screenshots
  • AI-readable website fixes, or a rebuild (up to 10 pages) if needed
  • LocalBusiness, Service and FAQ structured data
  • Google Business Profile and Bing Places overhaul
  • Listings on the directories and review sites AI cites for your industry
  • 2 to 4 new pages a month answering real customer questions
  • Review request engine (we draft everything)
  • Monthly re-run of your 10 prompts across ChatGPT, Perplexity and Google AI Mode
  • Simple monthly scorecard: named in 7 of 10, up from 1
  • One business per industry per city, exclusivity for as long as you stay
  • Everything we build stays yours, even if you leave or take the refund
  • Service, fees and industries served pages written for how clients ask, with your credential stated exactly as you hold it and no claim about any tax outcome

Guides for accountants and CPAs

How to get named, without hiring anyone.

Two guides written for owners. One is the master guide on getting named by ChatGPT. The other is the search version: the listings and profiles AI checks, the pages that answer real questions, and the structured data to add. Nothing in either one needs an agency.

The general library covers the rest: all guides.

Also worth reading

The guarantee

Named by AI in 90 days, or every dollar back.

Read the full guarantee termsWhat the free check includes

We lock 10 buyer questions for your services and your city in writing at kickoff. By day 90 your business has to be named in at least 5 of those 10 questions on at least 2 of the 3 tools we measure: ChatGPT in a fresh logged-out session, Perplexity, and Google AI Mode. Dated screenshots every 30 days. If we miss, you get 100% of the 3 months back and you keep the website, the pages and the listings.

Questions

What owners ask before they start.

How is this different from normal CPA marketing?
Most accounting firm marketing sells a site refresh, a newsletter and seasonal ads, and reports traffic. We sell one measurable position: your firm named inside the AI answer for 10 agreed client questions. If it is not named by day 90, you get every dollar back.
What does CPA marketing cost?
Professional services retainers commonly run several thousand dollars a month, usually with an ad budget on top and no promise attached. We charge $1,000 a month with a 3-month minimum as it takes time to show results, then month to month. No setup fee, no ad spend, nothing sold separately.
Is SEO for accountants worth it in 2026?
Yes, and the target has moved. SEO for accountants aims at a position in a list of links, and a growing share of business owners never see that list because an assistant answered them in a paragraph first. The work overlaps: one page per service, a real fees page, exact credentials and question and answer formatting help both.
What exactly do you guarantee?
10 client questions for your services and city, agreed in writing at kickoff. By day 90 your firm has to be named in at least 5 of the 10 on at least 2 of the 3 tools we measure: ChatGPT in a fresh logged-out session, Perplexity and Google AI Mode. If we miss, you get 100% of the 3 months back and keep everything we built.
Will anything on the site promise a tax result?
No, and that is a hard rule. Nothing we publish says or implies that you will lower a tax bill, get a bigger refund, save a client money or win an audit. Pages state the services you provide, who you work with, how you charge, how the process runs and the credential you hold and the state it is held in. That is also what an assistant can actually repeat.
Do we have to publish our fees?
Ranges and a method, not a rate card. What a business return typically runs, whether you bill hourly or by engagement, and what changes it. How much does a CPA charge is one of the most asked questions in the category, and an assistant answers it from pages that state numbers.
Do you work with more than one firm in a city?
No. One accounting firm per city. The first to sign locks it and we stop pitching that market. If a competitor signed first, we tell you straight away rather than take the engagement.
What do you need from us?
About an hour at kickoff, access to your Google Business Profile and website, the credential and state for each licensed person, your service list and fee ranges, a partner's sign off on the pages, and the review kit sent to clients whose work has closed.

See which firms AI names in your city before your competitor does.

Free 10-prompt check with screenshots, run on your services and your city. No call required to get it.

All industriesAll guidesWhat the free check includes

Questions? hi@kkvlabs.com